Professional Certificate in Digital Marketing
Our Professional Certificate in Digital Marketing course comprises the core fundamentals of digital marketing and their practical application.
From practical application big data analysis to marketing psychology, the programme helps students gain a deeper understanding of how online marketing works and how they can leverage the available tools to gain revolutionary insights into the actual marketing landscape. This lets digital marketers build consistent positive interactions with a wide audience to empower their marketing campaigns and generate leads with minimal cost and with greater precision.
Developed in collaboration between industry experts and our educational advisory team, the 3-month programme contains 6 core modules that focus on highly-relevant digital marketing skills such as Digital Marketing Planning, Practical SEO knowledge, and Paid Search dynamics.
Students will also be introduced to digital marketing for Mobile, Email, and Display Media environments as well as the use of Marketing Analytics, KPIs, and strategies to secure increased rates of return on investment.
Students will also be introduced to digital marketing for Mobile, Email, and Display Media environments as well as the use of Marketing Analytics, KPIs, and strategies to secure increased rates of return on investment.
- Social Media Analytics
- Web Analytics & SEO
- Digital Marketing
- Social media marketing
- Customer Acquisition and
- Engagement Strategy
- Content marketing
- Paid marketing
- Social brand management
- Photography for Digital Marketing
Career Opportunities
Project Duration
Part-time Study: 3 months
With Practical Project: Additional 300 hours
Mode of Delivery
Lectures, discussions, role play, E-learning, self-study, face-face tutorials, practicals.
Trainer Support
Students will receive professional guidance and instruction by highly qualified professors and lecturers from reputable Australian and Singaporean universities.
- Digital Marketing Manager
- Brand Manager
- Social Media Designer
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
Project Duration
Part-time Study: 3 months
With Practical Project: Additional 300 hours
Mode of Delivery
Lectures, discussions, role play, E-learning, self-study, face-face tutorials, practicals.
Trainer Support
Students will receive professional guidance and instruction by highly qualified professors and lecturers from reputable Australian and Singaporean universities.
The programme is ideal for graduates, early career professionals and experienced traditional marketers who are looking for an affordable programme to speed their entry into the industry. The programme can also help experienced marketers with valuable new skills to challenge their limits and remain competitive in a changing industry.
Coming Soon...
Coming Soon...
